Define the campaign fit
Define the customer and content requirement. A beauty tutorial, product demonstration and local event invitation need different evidence. Write down the country, language, relevant interests and practical requirements. Device ownership or shoot attendance should be clear before outreach.
Review recent content
Review several recent posts rather than one exceptional video. Look at recurring subjects, communication style and relevant conversations in the comments. Request audience-location and recent performance information where it matters. Past views do not guarantee future results.
Separate production and distribution
Separate production from distribution. If the brand mainly wants content for its own channels, review the portfolio and production skills. If the brief includes access to the creator's audience, audience insights matter too. Make those responsibilities visible in the quote.
Send a clear brief
Send a concise brief to the creator or their stated representative. Ask about availability, proposed compensation and rights. Before booking, agree deliverables, revisions, deadlines and payment. Include advertising transparency in the process and check the guidance relevant to the campaign's audience.
Get sourcing support
Content Girlies helps brands and agencies source and shortlist across the UK, USA and Canada. Submit your requirements at /brands-agencies. Our role supports a relevant selection process without guaranteeing sales or creator earnings.
Further reading
References: https://www.ftc.gov/business-guidance/resources/disclosures-101-social-media-influencers ; https://adstandards.ca/resources/influencer-marketing/