Lead with fit, not follower count
Show why your style, audience and content format suit the campaign. A skincare brand may value clear tutorials more than a broad lifestyle audience.
Offer UGC
UGC is content a brand uses on its own channels or ads. It is often based on content quality and usage rights rather than audience size.
Show proof
Use screenshots of views, saves, comments and conversions when available. A compact media kit helps brands assess your work quickly.