Your rate should reflect the work, expertise, audience value, turnaround time and rights the brand needs. There is no single fair price for every creator.
Price the deliverable
Be clear about the content format, number of videos or posts, revisions, caption writing and reporting expected.
Separate usage rights
If a brand wants to run your content as an ad or use it across several channels, price that permission separately.
Add costs for urgency
Short turnarounds, travel, exclusivity and extra revisions are reasonable additions to a base rate.