Define the production scope
Define the production scope first. Specify finished assets, length, filming requirements, editing, scripts and variations. Tell the creator about props, travel, product purchases or specialist equipment. Ask whether extra hooks and cut-downs are separate deliverables.
Discuss usage rights
Then explain intended use. Organic social, a website and paid advertising are different requests. Discuss channels, territory, duration and any account permissions. Ask for production and licensing to be itemised so both sides can see what is being agreed.
Agree revisions and payment
Confirm how feedback works. Distinguish correcting an agreed detail from filming a new concept. Agree revision rounds, turnaround, exclusivity and the payment timetable before booking. State the currency and clarify applicable taxes and supplier fees.
Compare like for like
For a useful comparison, send the same brief to each creator and compare the total cost of the scope you actually need. Choosing the lowest initial figure can create confusion if important requirements were never included.
Understand separate fees
Content Girlies' existing business packages are separate from creator compensation and any agreed booking fee. Check current terms at /brands-agencies. The UK IPO provides background on licensing; complex arrangements should receive appropriate professional advice.
Further reading
Reference: https://www.gov.uk/using-somebody-elses-intellectual-property/copyright