Agree sourcing responsibilities
Agree responsibilities before outreach. The agency should explain the objective, audience, budget, deliverables, timeline and rights. A sourcing partner can gather the requested information and present a shortlist. Decide who contacts creators so they receive consistent information.
Check practical fit
I look at practical fit rather than relying on a promising profile alone. A creator's audience may be in a different market. Their filming style may differ from the demonstration the product needs. A talent manager may need to clarify availability and usage before confirming a quote.
Make a clear handover
A useful handover contains portfolio links, proposed scope, availability and unresolved commercial questions. Label provisional information accurately. Avoid presenting an early conversation as a confirmed booking, and avoid circulating unrelated personal details.
Confirm approval and payment
The agency still needs a clear process for final creative approval, contracts, payment and disclosure. Explain who communicates feedback and who can authorise changes. Outsourcing sourcing should make the process clearer rather than adding another confusing layer.
Work with Content Girlies
Content Girlies works with brands, agencies and talent managers across the UK, USA and Canada. Existing packages support campaign listings, applications, sourcing and shortlisting. Submit a brief at /brands-agencies to discuss the support required. We do not promise a particular commercial result.
Disclosure guidance
Disclosure reference: https://www.gov.uk/government/publications/reviews-and-social-media-endorsements-guidance-for-businesses-and-brands/social-media-endorsements-guidance-for-brands